Elisa's recent work experience

Elisa served as the Social Media Manager for XP.Tickets, where she implemented a strategic content plan that significantly enhanced the brand's online presence. Her efforts led to increased follower engagement and platform visibility through high-quality content creation, including Reels and collaboration posts, as well as optimized paid ads. Elisa continuously refined the strategy based on performance analysis, driving growth in key metrics.

• Total followers increased from: 378 to 1432 (+278.31%) over the months of August - October, showing a steady and sustainable increase in XP's audience.
• Boosted reach by 153.29%, with accounts reached climbing from 45,574 to 115,435 within just three weeks, reflecting the effective amplification of content.
• Grew profile activity by 58.8%, indicating a deeper level of engagement with the audience.
• Achieved a 56.6% increase in profile visits, demonstrating heightened interest in XP’s profile.
• Drove a 66.4% rise in external link taps, suggesting that more users are taking the desired action of exploring content beyond Instagram.
• Generated 1,119,249 views, displaying consistent exposure across reels, posts, stories, and ads.
• Developed and executed an effective organic and paid social strategy, significantly enhancing brand trust and credibility.

Elisa served as the Director of Social Media for Root Photo Studio, where she led a successful six-month campaign that boosted online presence and engagement by 40%, positioning Root as a key player in the photography services industry. She directed the creation, execution, and management of a comprehensive social media strategy that significantly increased brand visibility, engagement, and client acquisition.

• Developed a strategic social media plan aligned with business goals, increasing brand visibility by 25% by H2 2024.
• Collaborated with creative teams, photographers, and stakeholders to produce consistent, engaging social media content, driving a 40% increase in engagement and enhancing brand visibility.
• Launched social media campaigns promoting studio services and events, achieving a 250% increase in engagement within the first month.
• Regularly analyzed social media metrics to optimize strategies and ensure continuous growth and success for future campaigns.

Elisa pioneered innovative social media campaigns at Cameo, driving massive growth in brand engagement and online impact. Her strategic approach across multiple platforms led to a 492% increase in social media traffic and a staggering 6,299% growth in organic video views in H1 2023 compared to 2022. She developed and executed campaigns that saw organic social metrics surge by thousands of percentages within the first half of 2023.

• Crafted and implemented a global social media strategy, increasing channel growth by 25% while maintaining brand voice consistency and creative campaign execution.
• Led the social media team, improving content calendar accuracy by 75% and boosting team productivity by 50%.
• Collaborated with the communications team to brainstorm viral brand strategies, resulting in a 20% rise in viral talent bookings.
• Fostered key partnerships with influential celebrities, enhancing brand visibility and ensuring positive representation of Cameo’s talent.
• Directed the creation of detailed creative briefs and oversaw end-to-end asset production, leading to a 781% increase in account engagement and 106% more reach.
• Utilized tools like Sprinklr, Sprout Social, and Meltwater to analyze social performance, resulting in a 310% increase in organic comments, 236% more impressions, and a 6,299% surge in organic video views.