portfolio

xp | Organic social content

INTRODUCING XP

As Social Media Manager at XP, creating original organic social content was all about crafting engaging, authentic experiences for the audience. This involved developing high-quality posts tailored to different platforms, such as Instagram Reels and collaborative content, while ensuring each piece aligned with the brand’s tone.

Elisa's role included constant experimentation with various formats to see what resonated most with followers. By closely monitoring performance analytics, she refined content to drive maximum engagement and increase visibility, ensuring the content not only attracted new followers but also built a loyal, interactive community.

CONTENT STRATEGY

Elisa's organic social content strategy for XP focused on building authentic connections with the audience while increasing engagement and visibility. The strategy prioritized creating high-quality, relatable content that aligned with the brand’s tone and values.

The strategy also emphasized consistency and creativity, with content tailored to drive conversations, encourage shares, and foster community participation. By closely analyzing performance metrics, Elisa continuously refined the approach, focusing on high-engagement formats that resonated with followers. This approach successfully boosted XP’s social stats, growing the audience and increasing interactions organically.

TICKET THERAPY THURSDAY

The strategy behind "Ticket Therapy Thursday" was designed to address the common frustrations people face when purchasing event tickets, creating a relatable and engaging campaign. Elisa’s approach centered on sharing authentic user reviews and stories about ticketing experiences, making the content feel personal and community-driven. By incorporating humor and empathy, the campaign resonated with the audience, boosting engagement.

This strategy successfully raised social media stats by increasing interaction rates, profile visits, and shares, as it encouraged followers to comment, share their own stories, and connect with others facing similar ticketing challenges. The campaign helped build stronger brand loyalty and expanded XP’s reach through organic, user-generated interactions.

SHARABLE CONTENT

Elisa’s shareable content strategy for XP succeeded because it focused on creating authentic, engaging posts that resonated with the audience. By using relatable, visually appealing content that encouraged interaction and sharing, she boosted organic growth and built a strong community.

High-engagement formats like Reels and interactive posts helped expand XP’s reach while fostering deeper audience connections.

IN THE CROWD WITH FANS

Elisa’s strategy for "In the Crowd with Fans" at XP was centered around authenticity and community engagement. The goal was to spotlight real fans and their experiences, making the content relatable and highly shareable.

This approach worked because it made the audience feel personally connected to the brand.

ROOT | ORGANIC SOCIAL STRATEGY & CONTENT

ABOUT

STUDIOS

ABOUT

ROOT Williamsburg is a creative hub and event venue with four studio spaces.

Elisa was responsible for creating, overseeing, and implementing the studio's social media strategy to enhance brand visibility, engagement, and client acquisition.

She devised a strategic plan for ROOT spanning H2 2024, with a content calendar and realistic goals aligned with studio bookings, campaigns, and events.

ROOT

STUDIOS

ABOUT

Elisa crafted a detailed six-month social media plan for ROOT, aligning content and objectives with studio bookings and events, setting a strong foundation for their future efforts.

STUDIOS

The strategy focused on boosting brand awareness, increasing engagement, and driving client acquisition for Root Studios in Williamsburg by showcasing its unique offerings in photography and creative services.

The approach combined visually captivating content with community-driven engagement to position Root Studios as the go-to creative hub in Brooklyn.

CAMEO | ORGANIC SOCIAL CONTENT & STRATEGY

celebrity

collaboration

DTC or "Down to Collaborate" was a key component of Elisa's social media strategy; it involved proactively reaching out to celebrities and influencers to secure collaborations that would drive organic engagement.

Identifying the right celebrities with audience alignment was the basis. The strategy selected celebrities whose fanbase aligned with Cameo's target audience, and who were popular in the cultural zeitgeist ,ensuring that their content would resonate with Cameo's followers.

collaboration

She and her team targeted engagement potential; The strategy's focus was placed on celebrities who have high engagement rates on their social media platforms, as their involvement would naturally translate into higher engagement for our campaigns.

strategy

collaboration

strategy

Her social strategy involved collaborating with celebrities to create content that authentically aligned with their brands, ensuring organic engagement from their followers.

Her social strategy resulted in high engagement rates, with each collaboration leading to significant increases in likes, comments, and shares, indicating that the content resonated well with her audience.

D

David Arquette

Scream (1996)
Scream 2 (1997)
Never Been Kissed (1999)
Scream 3 (2000)
Scream 4 (2011)

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D

Mario Cantone

Sex and the City (1998-2004)
And Just Like That... (2021-present)

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D

DOWN

Kate Flannery

The Office (2005 - 2013)

DOWN

COLLAB

DOWN

Michael Rapaport

True Romance (1993)
The Basketball Diaries (1995)
Atypical (TV series, 2017-2021)

TO

COLLAB

Teresa Palmer

Wolf Creek (2005)
The Grudge 2 (2006)
Warm Bodies (2013)
Point Break (2015)

COLLAB

Ronald Gladden

Jury Duty (2023)

Cameo | Viral & trending MOMENTS

UNHINGED FRIDAY

In the first half of the year, one of Elisa's objectives for Cameo's organic social channels was to establish a recurring content series aligned with the overarching company objective of achieving “viral” content.

This is where “Unhinged Friday” was born.

One of Elisa's first posts for "Unhinged Friday" was a Cameo from Teresa Giudice.

This Cameo was unhinged and NSFW and received press coverage from various media outlets, including Variety,

The Sun and The Wall Street Journal.

UNHINGED FRIDAY | STATS

Elisa's social team wraps up the week with "Unhinged Fridays," showcasing hilarious, unconventional Cameo use cases. This series challenges perceptions, highlights Cameo's versatility beyond birthdays, and encourages creative exploration. The carefully selected clips aim to boost viral potential, amplifying Cameo's reach and impact. Directly contacting Teresa with help from the talent team secured her approval to post her Cameo, significantly boosting her bookings after upload.

ORGANIC LIKES:

5.17k (+583.47%)

ORGANIC COMMENTS:

279 (+1,368%)

ORGANIC POSTS SAVED:

258 (+1,128%)

Cameo | Stats

H1 2023 vs. 2022

Organic Video Views

In just the first 6 months of 2023, I achieved remarkable growth in every organic social metric, surpassing the entire performance of 2022.

XP

xp | Organic social content

INTRODUCING XP

CONTENT STRATEGY

TICKET THERAPY THURSDAY

SHARABLE CONTENT

IN THE CROWD WITH FANS

ROOT

ROOT | ORGANIC SOCIAL STRATEGY & CONTENT

ABOUT

STUDIOS

ABOUT

ROOT

STUDIOS

ABOUT

STUDIOS

STUDIOS

STUDIOS

CAMEO

CAMEO | ORGANIC SOCIAL CONTENT & STRATEGY

celebrity

collaboration

collaboration

collaboration

collaboration

collaboration

strategy

collaboration

strategy

D

D

D

T

D

D

C

D

DOWN

DOWN

COLLAB

DOWN

TO

COLLAB

COLLAB

COLLAB

COLLAB

COLLAB

Cameo | Viral & trending MOMENTS

UNHINGED FRIDAY

UNHINGED FRIDAY | STATS

Cameo | Stats

H1 2023 vs. 2022

Organic Video Views

Organic Video Views

Organic Video Views

Organic Video Views

Organic Video Views

Reel Engagements

Organic Video Views

Reel Engagements

Organic Likes

Total Impressions

Reel Engagements

Reel Plays

Total Impressions

Total Impressions

Total Impressions

Total Impressions

Total Impressions

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